To successfully use the INTERNET for commercial purposes, businesses must first identify their needs, wants, and goals related to the INTERNET. The needs assessment provides the foundation required to identify the specific INTERNET tools and resources which can be employed to achieve the stated goals.
Due to the constantly evolving nature of the global INTERNET, INetSS provides consulting services to assist businesses in achieving a manageable needs assessment. Such services include: audio-visual presentations designed to focus on the relevant business area of the client; production of INTERNET resource lists which identify relevant resources; and, referrals to professional training organizations which provide seminars and hands-on training sessions. Such training can facilitate the exploration of the INTERNET by employees and principals, and enhance the quality of ideas related to the generation of needs, wants, and goals.
Pictures and words can be programmed to reveal new information when pointed to with a mouse by a consumer. This capability to easily "turn pages" is referred to as hyperlinking. Hyperlinking can be easily used to show a consumer specific product and/or service information, or can be used to enable a consumer to travel to related web pages located anywhere on the global INTERNET.
Files created by popular software packages such as word processors, spreadsheets, and graphic applications can be listed within Storefronts, and can be easily downloaded by a consumer at the click of a mouse button . These files can be full color or black & white product catalogs, product updates, product specification sheets, updated pricing information, multi-media presentations, company reports, etc. In addition to files, sound and video can also be downloaded by a consumer in a similar fashion.
Storefronts can also contain fill-in forms to enable consumers to join storefront sponsored mailing lists, order further information, purchase products, comment on products and/or services, etc. Similarly, fill-in forms can enable consumers to electronically write, or Email, specific company contact people.
INetSS provides design and publishing services to ensure businesses achieve the greatest benefit from the WWW medium. INetSS also provides hosting space for Storefronts on an INTERNET server computer. Hosted Storefronts are located within INetSS' MarknetPlace. INetSS hosting service eliminates the need for clients to buy, setup and maintain an expensive computer system.
Mailing lists consisting of the Email address of consumers interested in the products and/or services provided by a particular Storefront can be valuable tools for direct marketing on the INTERNET. Mailing lists can be utilized to inform consumers of new products/services, sales, special events, product updates, recall notices, and can be used to elicit consumer opinion.
INetSS provides mailing list set-up services to suit the needs of individual clients. In addition, storefronts hosted by INetSS are provided with quarterly access to the MarknetPlace mailing list.
Additionally, INetSS publishes press releases in INTERNET Usenet Newsgroups and other information posting sites.
INetSS also notifies local media to further increase the visibility and consumer interest in the Storefront.
INetSS provides consulting services which enable businesses to integrate their conventional marketing practices with the marketing undertaken on the INTERNET.
Contact George Schaffer at INTERNET Storefront Services for more
info.